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To date, itsColl Wellness has a total of 10 outstanding products: The Beauty Powder, itsCollPlus+ SE, SPA Water All In One Cream In Gel, Cactus Gel, Eatox, Oxygrainz, Multigrainz, JujiGrainz, Protigrainz and Nutrieye.


Our success story isn’t overnight. From a small batch production with 400-600 monthly revenue to scoring a million-dollar sales, this is a result of a decade of hustle with stages of drudgery and triumph.

“Staying relevant means adapting faster and innovating sooner.” The fast-paced digital age has transformed how we market ourselves in the last decade. From product placement in beauty salons to word-of-mouth, multi-level marketing, and adapting e-commerce into our business landscape, social media has allowed us to be agile and move a bigger step forward.

Through digitalization, we were able to establish Itscoll Wellness Sdn Bhd under our parent company, Itscoll Products (M) Sdn Bhd in 2020. Under the umbrella, we have the other two active brands: Finna (FMCG) , and Sanfresh (Home Appliances) .

To date, we are available throughout Malaysia and have grown overseas to Singapore. We also have plans to penetrate into Indonesia and Vietnam in the coming year. itsColl Wellness is working closely with some of the best pharmaceutical companies in the world to provide safe, honest, and effective products to our consumers.


We believe that a good product speaks for itself. Each of our products is natural without any added chemicals or additives, effective, and backed by science. They are manufactured by our R&D team in Malaysia, with raw ingredients sourced from all over the world.

ItsColl Wellness has gone through a series of extensive safety procedures when it comes to testing the credibility, authenticity and reliability of its products, making sure the brand and products are approved by the Ministry of Health (MOH), with GMP, HACCP, MESTI, and Halal certification.

Empowering Communities, Enriching Lives

At itsColl, we believe that true success is measured not only by financial achievements but also by the positive impact we make on the communities we serve. Founded on the principles of compassion and social responsibility, we are more than just a business; we are a force for good.
Giving back is a core part of our identity. We are dedicated to supporting charitable causes and making a positive impact on society. That’s why we actively engage in charitable work, focusing on initiatives that promote education, healthcare, environmental sustainability, and social welfare.

Our Collaborative Approach
•    Social Welfares: We actively engage in initiatives that address hunger, homelessness, and poverty. Partnering with local shelters and food banks, we provide essential supplies to those in need. 
•    NGOs (Non-Governmental Organizations): Partnering with reputable NGOs, we support a wide range of social causes. These collaborations enable us to reach marginalized communities, providing them with essential resources, education, and healthcare.
•    Ronald McDonald House: In partnership with Ronald McDonald House, we support education by providing school bags filled with essential stationeries to underprivileged children. These simple yet crucial supplies empower students to engage in their studies with enthusiasm and determination.
Together, let’s make a difference.
Empowerment. Compassion. Community.

itsColl Wellness's Journey



BEST HEALTHY CEREAL on BabyTalk MamaPapa Awards 2022

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